You place the pouch between your gums and your lips inside your mouth. Some prefer the upper lip, others the lower. See what works best for you. Once the pouch is in place, the saliva in your mouth will activate the nicotine and flavours and release them into your bloodstream through your gums and lips. The nicotine and flavours are designed to be released evenly over 40-60 minutes, after which you discard the pouch.
